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Learn how data-driven marketers really work today. Build practical skills in marketing, data, and performance, while learning how to collaborate with AI now a standard in modern marketing teams.
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The discounted price applies to upfront payments. Installments and partner financing are still available, but their total cost may be higher.
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Whether you're looking to land a job in a booming field, sharpen your skills, or grow your business online, AI digital marketing has you covered!
- Learn-by-doing with a comprehensive curriculum that gets you job-ready.
- Industry and market-focused career support up to one year after graduation.
- Industry insights and live Q&A with your experienced instructor.
- 24/7 support with a dedicated expert instructor, your peers, and an AI chatbot.
- Find your network, and maybe your next opportunity, with our community.
Course contents
Whether you’re looking to launch a career in marketing, upskill your existing knowledge, or leverage AI to drive better performance, our Data-Driven Marketing Bootcamp with AI is designed for you.
📚 Hands-on learning through a comprehensive program focused on data, marketing performance, and practical AI applications.
🧑🏻💼 Professional guidance and career support for up to one year after graduation.
🧠 Industry insights and live Q&A sessions with experienced marketing and data instructors.
⭐️ 24/7 support from dedicated instructors, your peers, and an AI-powered chatbot.
🚀 Grow your professional network and unlock new career opportunities through the Ironhack community.
PROGRESS 16%
No digital experience? No problem!
Start your Bootcamp journey with strong foundations in data-driven marketing, digital strategy, and AI usage. You will explore the fundamentals of data-led marketing, the full-funnel approach, and best practices for responsible AI use.
More than 40 hours of prework cover the essentials of digital marketing, performance measurement, KPIs, and generative AI, preparing you to succeed in the bootcamp and progress with confidence from day one.
PROGRESS 33%
Strategy and AI Marketing Planning
Learn how to build digital strategies aligned with real business objectives.
Understand how consumers discover and engage with brands today, and how AI influences their decisions.
Create a custom GPT to define accurate personas and personalize campaigns at scale.
Conduct a competitive analysis using professional tools like SEMrush.
Build an AI-enhanced full-funnel media plan, from acquisition to conversion.
PROGRESS 50%
Inbound and AI Content Marketing
Create relevant, engaging content powered by AI to support your customers throughout their entire journey.
Attract, convert, and retain customers through AI-optimized inbound marketing strategies.
Produce content tailored to each stage of the customer journey, from awareness to conversion.
Boost your website visibility with AI-driven SEO insights.
Grow your brand through social media, influencer marketing, and AI-powered tools.
Write personalized email campaigns that turn prospects into loyal customers.
Design, test, and optimize AI-assisted landing pages to maximize conversions.
PROGRESS 66%
Outbound Marketing & Tracking
Discover the fundamentals of paid advertising and learn how to build effective strategies to generate leads and drive online sales.
Allocate budgets efficiently across the funnel using AI-driven insights.
Optimize paid search campaigns: keywords, bidding strategies, and ad copy.
Build brand awareness through display campaigns and intelligent retargeting.
Generate qualified leads with Performance Max and Google’s AI-first tools.
Create high-impact video ads for Facebook and reach the right audiences.
Track, analyze, and optimize performance using data-driven dashboards.
Design and manage AI-enhanced paid media campaigns.
PROGRESS 83%
AI Powered analytics & Measurement
Leverage the power of data to build personalized digital marketing strategies that deliver real results.
Understand the impact of privacy regulations on data collection and usage.
Use Google Analytics and Google Tag Manager to collect, structure, and analyze your data.
Build clear, actionable dashboards to support better decision-making.
Set up tracking, test initiatives, and continuously optimize your campaigns.
Explore Campaign Manager to measure ad delivery and effectiveness.
Master attribution models and their key role in marketing strategy.
Discover Vibe Marketing: connect MCP and AI to external data sources for deeper, smarter analysis.
PROGRESS 100%
Automation and Personalization with AI
Gain hands-on experience by designing scalable marketing processes that attract customers, increase engagement, and drive measurable results.
Understand the ethical aspects of AI, including data privacy and security, to ensure responsible use.
Explore the benefits and challenges of marketing automation in real-world scenarios.
Design and test streamlined automated workflows using Make.
Dive into AI-powered content personalization to create tailored customer experiences.
Connect AI tools with a CRM and other marketing platforms to automate and scale your marketing efforts.
It's no secret that the job market can be competitive. We prepare you by helping you achieve some of the most recognised certifications in the industry, including the HubSpot Content Marketing certification, and Make Academy badges.
Our bootcamp also provides comprehensive preparation for two leading industry certifications, enabling you to take the exams after graduation. We’ll cover the exam fee for one of the two certifications offered. You’ll have six months to prepare and can use our voucher to pay for one of these certifications: Google Digital Marketing & E-commerce Professional or Meta Certified Digital Marketing Associate.
Creativity alone won’t make you a standout marketer today. Success now requires a full-funnel approach powered by data, automation, and AI. Our curriculum enhances your creative strengths while equipping you with the skills recruiters demand: from producing AI-driven video ads and launching Meta campaigns, to running SEO for visibility on Google and LLMs, setting up GA4 and Tag Manager, and analyzing results in Looker Studio. Finally, you’ll master what companies prize most: automating workflows with tools like Make + AI to optimize the funnel end-to-end
Eat, sleep, and breathe Ironhack!
Graduate in 9 weeks
Live classes Monday-Friday, 9am-6pm
Daily real-time support from peers and Ironhack staff
Graduate sooner to start your new career faster
More flexibility! Balance your bootcamp with work, childcare, or other commitments.
Graduate in 24 weeks
Live classes twice a week after work hours and Saturdays
Learn while you earn
Make more time for everything you're learning to sink in
Career opportunities are abundant for data-driven marketing professionals. Today, this is one of the most in-demand profiles across companies in 2025, regardless of industry.
💸 Average Data-Driven Marketing salaries in 2025
Junior: €38,000 to €45,000
5 years of experience: €50,000 to €65,000
10 years of experience: €70,000 to €90,000
💼 Roles you can pursue after the program
Data-Driven Marketer
Growth Marketer
Digital Marketing Manager
Marketing Automation / AI Specialist
🤝 Our Career Services support you in landing your first job
1 year of personalized career coaching
CV, LinkedIn, job search workshops & networking with industry professionals
Hands-on projects to strengthen your experience and profile
We're committed to quality
Get an education you can trust. We're constantly updating our curriculum to ensure you're only learning what real tech professionals are doing. With a 4.8/5 rating from over 2300+ alumni on SwitchUp and Course Report, you can be confident in your decision to become an Ironhacker.
Michael
Software Engineer
Dustin
Instructor
Monika
Frontend Developer
Irene
Apprentice Software Engineer
With a rich background in both digital marketing and teaching, Patricia Díez brings more than 10 years of experience to the table. Her agency work has armed her with valuable industry insights, which she now uses to craft effective marketing strategies. Her teaching background also helps her design a curriculum that's both engaging and practical!
Account Director @Making Science
Our Admissions team will guide you through every step in a simple, straightforward way
After you apply, you’ll receive an invitation for an interview.
This will be your chance to chat, ask questions, and make sure the program is the right fit for you.
You’ll receive a simple test to assess your logic.
No worries : it’s beginner-friendly and doesn’t require any technical skills.
It’s time to sign the Student Agreement : you’re officially an Ironhacker!
A deposit is required, with the remaining balance depending on your chosen financing option.
As an Ironhack student, you’ll get access to online preparatory work to build your foundations and start on the same level as the rest of the group.