If you’re a digital marketer, you probably know that your day-to-day can vary significantly and, more importantly, that chuckles and frustrations throughout the day are practically a given. The life of a digital marketer is one that’s always changing–what does this mean? Well, you’ll have to be ready for any challenge that comes your way and always be ready to tackle what’s around the next corner.
Because of the ever-changing nature of the field (and the wide range of positions that make up a digital marketing team), the list of things that only a digital marketer would know may make you smile–or cringe. Let’s take a look.
Photo by Melanie Deziel on Unsplash
10 Things Only Digital Marketers Would Know
How bad websites make you feel on a deep level
C’mon people, websites aren’t that hard to design, right? As a digital marketer, you’d think so, but the sad truth is that there are tons of websites out there that are either not pretty to look at or simply lack the necessary information to be effective for users. And is there anything as frustrating as coming across these websites as a digital marketer?!
The constant search for the right keywords
Keywords are…key, right? That’s why they’re named key, of course. As a digital marketer, you know that keywords are a necessary part of making sure your website and pages are ranked high on search engines and are constantly on the lookout for new keywords to include or organic ways to integrate them into your content. And it can be quite difficult to turn off this part of your brain once you’re off the clock.
When people think your work yields immediate results
Some people think success in digital marketing is as simple as publishing an Instagram post or optimizing landing page copy, but digital marketers know that it’s actually much more complex than that and that significant results take lots of time to plan out, put into practice, and then even more time for results to be visible.
Source: LinkedIn
You know how significant small changes can really be
The difference between a font choice or word might seem minor to those in other fields–but digital marketers know otherwise. In fact, this is exactly where A/B testing comes into play, allowing you to test small differences in your marketing materials to see which is the most effective.
You get carried away with new content ideas
Doesn’t it feel like every time you see another team or company’s great idea that you just know you could make it work for your projects as well? All digital marketers know that even if they are completely set on an idea, sometimes it just doesn’t work out for their specific needs at that moment–but that doesn’t mean they won’t do their best to make it happen.
There’s no such thing as a concrete plan
As much as you may try to set your campaign or content plans in stone for the upcoming month or quarter, you know that something will always pop up and put a wrench in even the most fool-proof plans. From new online trends to a new shift in priorities, digital marketers are well aware that staying on their toes and being ready for last minute changes is as important as the original schedule.
It’s not a job just anyone can take on
Because digital marketing is so wide-reaching with a wide range of roles and backgrounds, people frequently conflate it with a job that anyone could undertake–even when the reality is that all digital marketing roles require a deep understanding of that specific area, best practices, and marketing strategies and tools.
People thinking you spend all day on TikTok
Social media managers are a crucial part of digital marketing teams and other digital marketing experts should also have a solid understanding of relevant trends and online discourse, but this doesn’t mean they spend their whole days scrolling endlessly through TikTok or Instagram. In fact, social media manager roles might seem to have a simple role, but it’s a lot more complex than an outsider might think.
Photo by Firmbee.com on Unsplash
How important brand image really is
If you’ve ever had to beg your non-marketing teammates to maintain a certain color or font or their designs, you will understand us here: brand image is an essential part of any company’s marketing strategy and ultimately plays a crucial role on the company’s performance as a whole.
Data really does back all good decisions
In a fast-moving sector like marketing, staying up to date with what’s working, what your audience is looking for, and what the next steps are can seem like an impossible task. And this is exactly where data comes into play: data can help you backup decisions with real numbers and proof of what’s working, directing your efforts towards the areas that are truly successful.
About the Author:
Juliette Carreiro is a tech writer, with two years of experience writing in-depth articles for Ironhack. Covering everything from career advice and navigating the job ladder, to the future impact of AI in the global tech space, Juliette is the go-to for Ironhack’s community of aspiring tech professionals.
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