As long as you haven’t been living under a rock for the past year or so, you’ll be well aware that artificial intelligence has infiltrated basically every single aspect of our daily lives and is no longer a fancy tool reserved just for high-level tech professionals; on the contrary, the next generation of professionals in every area will have to master the artificial intelligence tools specific to their sector and ensure they’re well prepared to be competitive candidates in today’s fast-moving job market.
Digital marketers are no exception and in fact, the field of digital marketing is one of the ones that should be most focused on discovering what AI tools can do to provide better and more personalized user experiences to clients.
In this article, we’ll dive into the nitty gritty of why using AI in your digital marketing strategy is so crucial and some of the main tools to learn if you’re looking to set yourself apart as a candidate in the digital marketing field. Ready? Let’s dive in.
What Can AI Do in Digital Marketing?
If you’re asking yourself what exact purposes artificial intelligence can have in digital marketing, you’re in luck: we’ve outlined the main applications of AI in digital marketing so that you’re able to see exactly what will work for you. But first, let’s highlight some specific pros of using AI in the field of digital marketing:
Better results: gone are the days of running a campaign and simply hoping for the best; using AI’s power to analyze large amounts of data, you’ll be better suited to understand exactly what’s working and where to focus your efforts in the future.
More time saved: from using AI to create content or come up with new and creative ideas, AI tools in digital marketing can save valuable time and energy, freeing up professionals’ time to focus on more demanding tasks.
Improved customer experience: as AI tools allow companies to increasingly personalize the user experience, customers will be more likely to come back for more and develop a sense of loyalty to the brand.
Increase data-driven decisions: the best decisions are those backed by data and with more ways to both collect and draw conclusions from data, you’ll be able to make better decisions for your company.
Data analysis
Looking to make sense of who’s actually interested in your site or who’s putting items in their cart, but not actually fulfilling the purchase? It’s now possible to collect this sort of information about your users, but sorting it and making sense of it, identifying key trends and patterns is quite the challenge when you’re facing incredibly large data sets. And this is where artificial intelligence comes in: thanks to AI tools, you can sort and analyze large amounts of data and have important data points automatically singled out for you, making it easier for you to to focus your efforts on the most crucial aspects that your users are after.
Content creation
You’ve probably heard about the concerns of using AI to write text or generate images and there is certainly truth there: as of 2024, we haven’t quite reached the point where we can use artificial intelligence alone to create content, but it can certainly be used as a great starting point to help you write copy, blog posts, and newsletters, and now, we’re beginning to see even more usage for photos, videos, and audios in the content creation sphere.
Automating tasks
Just like in every single field, there are quite a few repetitive and tedious tasks that must be done, such as researching, taking notes during meetings, or scheduling meetings with clients. Thanks to the introduction of AI tools into the digital marketing sphere, these tasks can be automated, freeing up the digital marketers time for much more creative and exciting tasks.
Personalized marketing
The number one thing that customers look for in their online experiences is feeling connected to and unique; companies that can provide personalized experiences to users are proven to be more successful. With the help of artificial intelligence tools, companies can use historical data to suggest other products or services to users and encourage them to return back for more.
AI Skills for Digital Marketers in 2024
Now that you understand the importance of incorporating artificial intelligence into your digital marketing practices, it’s time to dive deeper into some specific skills that you should focus on in 2024 to ensure you stand apart from the competition and continue excelling in your role.
ChatGPT
We’re sure you expected to see ChatGPT on this list and that’s because it’s a technology that completely revolutionized the way we work and, more importantly, was one of the first AI tools to be used by the wider population and not only tech experts. Therefore, it allowed people outside of tech roles to see how artificial intelligence tools could benefit them and their work and digital marketing is no exception.
It’s important, though, to know how to properly use ChatGPT and not just focus on its outputs. Although we’re still in the beginning stages of the tool, its proper use will soon require a thorough knowledge of how these prompt tools actually work to get the best possible results from it.
Content generation
Don’t panic: we’re not here to tell you that AI is going to take over your job as content creator or copywriter; in fact, AI tools can help you improve your current skills through providing innovative and creative ideas for your next campaign, proofread copy, create captivating images, and much more.
Ensuring that the AI tools you use are right for your specific role will depend, however, on your knowledge of how AI works and ability to work with it to guarantee it understands your brand voice, color scheme, and other elements of your brand identity.
Data analysis
We’re not suggesting you become a data and stats expert overnight, but as a digital marketer in the world of AI, you’ll need to understand what your data is telling you! This means you’ll want to refresh your basic understanding of both how to read data and visualize data so that you can show your findings to the rest of the team and defend your plan of action.
Remember, you don’t need to become a data scientist, but this understanding of data will help you better perform in your role as a digital marketer.
SEO
As a digital marketer, you know that SEO is a crucial part of any marketing team’s planning and thanks to artificial intelligence tools, you can better optimize your website and copy to match what search engines are prioritizing, making your content more visible to potential users.
This is one of the newest applications of AI in the marketing sector, but you can expect to see more and more tools emerging that help you identify main keywords and predict future keyword trends hitting the market soon.
As you can see, the digital marketing sphere is full of opportunities to take all that artificial intelligence has to offer and transform digital marketers into powerful and transformative professionals that are up-to-date with exactly what users are looking for.
